Privacy policy
Last updated: August 2026
Chase the Swallow respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use and protect your information when you visit this website, place an order, contact us, subscribe to our mailing list or register ownership of a limited edition.
Who we are
Chase the Swallow is operated by LTD/EDN Ltd, a company registered in England and Wales under company number 17133712.
Registered office: 66 Paul Street, London, EC2A 4NA
Email: hello@ltdedn.com
For the purposes of UK data protection law, LTD/EDN Ltd is the data controller responsible for personal information collected through this website.
Information we collect
When you use our website or purchase from us, we may collect information including:
• Your name
• Email address
• Telephone number
• Billing and delivery address
• Order and transaction details
• Products and editions purchased
• Authentication and ownership registration information
Communications you send to us
• Marketing preferences
• Device, browser and IP information
• Information about how you use our website
Payment information is processed securely by our payment providers. We do not normally receive or store your complete payment card details.
How we use your information
We use your personal information where necessary to:
• Process and fulfil your orders
• Take and administer payments
• Arrange delivery
• Provide customer support
• Manage returns and refunds
• Authenticate limited editions
• Register ownership of an edition
• Maintain provenance and ownership records
• Facilitate ownership transfers where requested
• Prevent fraud and protect our website
• Meet our legal, tax and accounting obligations
• Improve our website and services
• Send marketing communications where you have agreed to receive them or where otherwise permitted by law
Limited-edition authentication
Selected Chase the Swallow editions are individually numbered and digitally authenticated through the LTD/EDN authentication system.
When you register an edition, information relating to the product, its unique edition number, authentication record and registered ownership may be stored as part of its provenance record.
If an edition is subsequently transferred to another owner, the registered ownership information may be updated while maintaining the provenance of the piece.
Your personal contact details will not be publicly displayed simply because you register an edition.
Shopify and our service providers
Our online store is hosted by Shopify. We may share information with trusted companies that help us operate Chase the Swallow, including:
• Shopify
• Payment providers
• Delivery and logistics companies
• Manufacturing and fulfilment partners
• LTD/EDN authentication services
• Email and marketing providers
• Website analytics providers
• Professional advisers
We only provide these organisations with information reasonably required to provide their services or where disclosure is otherwise permitted by law.
International transfers
Some of the companies that provide services to us may process information outside the United Kingdom.
Where personal data is transferred internationally, appropriate protections will be used as required by applicable data protection law.
How long we keep your information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet our legal, accounting and contractual obligations.
Authentication and provenance records associated with limited editions may be retained for longer because maintaining a reliable history of an edition is an integral part of the LTD/EDN authentication service.
Where appropriate, we will minimise the personal information contained within those records.
Marketing
If you join our mailing list, we may contact you about new editions, artist releases, collections and related news.
You can unsubscribe at any time by using the unsubscribe link contained within our emails.
Unsubscribing from marketing will not prevent us from contacting you about an order, delivery, authentication or another service you have requested.
Cookies
Our website uses cookies and similar technologies to operate the store, remember your preferences, understand how the website is used and, where permitted, support marketing.
Where your consent is required for non-essential cookies, you will be given the opportunity to accept or manage those cookies.
Your rights
Under UK data protection law, you may have rights including the right to:
• Access personal information we hold about you
• Correct inaccurate information
• Request deletion in certain circumstances
• Restrict certain uses of your information
• Object to certain processing
• Request transfer of eligible information
Withdraw consent where we rely upon consent
To exercise any of these rights, contact us at hello@chasetheswallow.com
Complaints
If you have a concern about how we handle your personal information, please contact us first and we will try to resolve it.
You also have the right to raise a concern with the UK Information Commissioner’s Office.
Changes to this policy
We may update this Privacy Policy occasionally to reflect changes to our business, services or legal obligations.
The most recent version will always be available on this website.
© 2026 Chase the Swallow. Operated by LTD/EDN Ltd. Registered in England & Wales No. 17133712.